Greenleaf Soaps


Greenleaf Soaps is a fictitious artisan business, based in East London, selling handmade soaps and body care products through an e-commerce website.  
The project was inspired by a personal interest and developed for a university module coursework on how to plan, budget and manage a digital project.

The images from top to bottom show an infographic highlighting the most important outcome from exploratory research; personas – archetype of main prospective customers – and user journey. Lastly, images of a few deliverables related to the brand identity.

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